The Electronics sector is one of the first sectors to implement recycling and reusing as key elements in its manufacturing lines. Examples for such business models can be found in Canon’s closed loop recycling of cartridges which has been running for over 25 years. Another example can be found in Rolls- Royce’s “Power by the Hour” product services, which is a fixed cost per flying hour service that aligns the manufacturer’s interest with those of the operator and has been running since 1962. New innovative business models that followed such as Philips Healthcare’s product life extension, and Revertia’s remanufacturing and resale of computers and other electronic devices serve as study cases and lead the way in better waste management in an ever growing industry with an ever growing demand.

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Europe produces over 58 million tons of plastic annually. Many plastic products are designed for single use such as packaging (which accounts for 40% of the plastic production) and only 30% of all plastic products is recycled. Reducing usage could decrease oil dependency and the emissions of greenhouse gases. EU Circular Economy Action Plan emphasizes on minimizing consumption and increasing reuse of plastic products and on developing technology and innovative designs that enable a wider recycling scope for plastic products. Companies such as Polysecure and Rehau manufacture products that enable tracing plastic polymers, widening the range of plastic products recyclables. The revised R2Pi legislative proposals establish an ambitious and credible long-term path for waste management and recycling. Among the objectives is a common EU target for recycling 75% of packaging and of 65% of municipal waste by 2030.

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The Aquaponics Case-Circular By Design

The R2Pi project team is working closely with an advanced and innovative aquaponics start-up, to analyse how the business model and production process are oriented to improve circularity in the food sector. With this aquaponics case study, we are investigating the business models of a promising new area of technology based on biological processes in

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Green Alley Award 2018: Looking For Circular Economy Startups!

Help turn the linear into a circular economy with your green business idea and apply to the Green Alley Award, Europe’s first startup prize promoting digital circular economy solutions, recycling innovations and ideas for waste prevention. Applications including a customized pitch deck must be sent by 1st July 2018 at The offer: At the finals in

by Christina Drechsel

What is holding back your company from adopting circular policies?

Circular economy is a great business opportunity to improve economic growth, produce substantial net material cost savings, create more jobs and increase innovation (click here to know more). Still, many barriers persist. Some companies managed to overcome them to take practical steps towards the transition. What is the circular economy? The circular economy is a system

by Elisa Casazza

ICEDE Research Group is Keeping Busy

ICEDE Research Group at the Universidade de Santiago de Compostela (USC) is contributing to the paradigm shift towards Circular Economy from research and university education. Within the R2PI project, the group is currently coordinating the consortium work related to case study development as well as leading investigation on two ambitious business models for Circular Economy

by Ángeles Pereira

The Story Behind :”The Green Alley Award”

The mission of the Green Alley Award is simple: helping Europe’s most innovative businesses in the circular economy to flourish in the market. We are Europe`s first startup prize for innovative ideas on how to turn waste (back) into a valuable resource and want to give these promising businesses the visibility they deserve. With our

by Christina Drechsel


The textiles industry is one of the most polluting industries in the world. Water pollution, the use of toxic chemicals, human exploitation, and the high levels of textile waste are just a few examples of the impact the industry is having on the environment. Especially fast fashion, focusing on speed and low costs, is making the textile industry wasteful. People buy more clothes of less quality and don’t keep them as long as they used to. Moreover, due to the international expansion of fast fashion brands, the problem occurs on a global scale.

The adoption of a circular model by fashion companies is extremely important, given the relevant environmental impact of this industry. However, due to the complex supply chains and the high level of competitiveness in this industry, changing from a linear to circular business model is challenging. The R2π project is conducting research in this industry, in order to provide insights that can help this transition.

For the textiles industry, the R2π project focuses on two interesting companies. Dutch jeans company MUD Jeans and the Spanish multinational clothing company Inditex, the biggest fashion group in the world.

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Breaking the Barriers to Circular Economy

The Copernicus Institute of Sustainable Development, Utrecht University, the Netherlands and Deloitte have jointly carried out research on barriers to the Circular Economy (CE) in the European Union. For this research, a survey with 153 businesses, 55 government officials and expert interviews with forty-seven thought leaders on the circular economy from businesses, governments, academia and

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Green Alley Award: Finish start-up ‘Sulapac’ wins over jury with ecological packaging

The Green Alley Award is given annually to European founders and start-ups from the circular economy. On November 9th, the Green Alley Award took place in Berlin, here’s what Christina from Green Alley is telling us: Those following our actions – as for example the news on the finalists – know: it was a really tough

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