This report presents the case study of Philips’ SmartPath business model for MRI scanners.
SmartPath for MRI was chosen as the focus for the case study because:
– MRIsystems have been a key focusfor the implementation of circular economy models within
Philips, and are an important line of business for the company.
– The SmartPath portfolio of upgrades focus on keeping products at their highest value
throughout their lifetime, which is a core principle relevant to the circular economy.
The SmartPath portfolio contains a number of circular business model patterns – some of which
have been operational for many years at Philips. Nevertheless it is a model which is improving and
evolving, and thus offers insights for Philips as well as other businesses.